Privacy policy

BEAUTAE PRIVACY POLICY

Last updated: July 5, 2026

1. Introduction

Welcome to Beautae ("we", "our", "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website shopbeautae.myshopify.com and make purchases from us.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

2. Information We Collect

When you visit or make a purchase from Beautae, we collect the following types of personal information:

Information you provide directly:

  • Full name
  • Email address
  • Billing and shipping address
  • Phone number
  • Payment information (processed securely — we never store full card details)

Information collected automatically:

  • IP address and browser type
  • Pages visited and time spent on site
  • Referring website or source
  • Device type and operating system
  • Cookie and tracking data

3. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders
  • Send order confirmations and shipping updates
  • Respond to your questions and support requests
  • Send promotional emails and offers (only with your consent)
  • Improve our website, products, and customer experience
  • Prevent fraud and protect the security of our store
  • Comply with legal obligations

4. How We Share Your Information

We do not sell your personal data. We share your information only with trusted third parties who help us operate our store:

Payment Processors:
PayPal — processes your payment securely. View their privacy policy at paypal.com/privacy

Order Fulfillment Partners:
AliExpress / CJdropshipping — your name, address, and order details are shared with our suppliers solely to fulfill your order.

Shipping Carriers:
Your delivery information is shared with carriers such as USPS, DHL, and AliExpress logistics partners to deliver your order.

Analytics & Marketing:

  • Shopify Analytics — tracks store performance and visitor behavior
  • Meta Pixel (Facebook/Instagram) — used for advertising and retargeting
  • TikTok Pixel — used for advertising and audience targeting
  • Google Analytics — used for website traffic analysis

Legal Requirements:
We may disclose your information if required by law, court order, or government authority.

5. Cookies

We use cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, and deliver relevant advertisements. You can control cookies through your browser settings. Disabling cookies may affect some features of our store.

Types of cookies we use:

  • Essential cookies — required for the store to function
  • Analytics cookies — help us understand how visitors use our site
  • Marketing cookies — used to deliver relevant ads on Facebook, Instagram, and TikTok

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Order records are typically retained for 5 years for accounting and legal purposes. You may request deletion of your data at any time by contacting us.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

For all customers:

  • Right to know what data we collect and how we use it
  • Right to request a copy of your data
  • Right to request correction of inaccurate data
  • Right to request deletion of your data
  • Right to opt out of marketing communications at any time

For EU/UK customers (GDPR):

  • Right to data portability
  • Right to restrict processing
  • Right to object to processing
  • Right to lodge a complaint with your local data protection authority

For California residents (CCPA/CPRA):

  • Right to know, delete, and opt out of the sale of personal information
  • Right to non-discrimination for exercising your privacy rights
  • To exercise these rights, contact us at support@beautae.com

For customers in Indiana, Kentucky, and Rhode Island:
Your state privacy laws (effective January 1, 2026) grant you rights to access, correct, delete, and opt out of certain data processing. Contact us to exercise these rights.

8. Data Security

We implement industry-standard security measures to protect your personal information including SSL encryption on all pages, secure payment processing through PayPal, and restricted access to customer data within our team. However, no method of transmission over the internet is 100% secure and we cannot guarantee absolute security.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies separately.

10. Children's Privacy

Beautae does not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

11. International Data Transfers

Beautae operates globally. Your information may be transferred to and processed in countries outside your own, including the United States and China (via our fulfillment partners). We ensure appropriate safeguards are in place for such transfers in compliance with applicable law.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. For significant changes, we will notify you by email or by posting a prominent notice on our website. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

📧 Email: support@beautae.com
🌐 Website: shopbeautae.myshopify.com

We respond to all privacy inquiries within 48 business hours.